Get copy that nails your voice & helps you scale your business

Voice guides + conversion launch copy for course creators

 
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Tired of paying for copy that misses the mark?

You totally understand the value of a good, professional copywriter. 

But so far, you haven’t had anyone who could authentically capture your vibe and voice.

Spending thousands on copy that you have to completely rewrite yourself isn’t just a waste of money – it’s a waste of your valuable energy.

Energy you could be spending on your Zone of Genius work, not overhauling copy you already paid someone to write for you.

It doesn’t have to be so hard to find someone who can capture your message and voice, and do it in a way that converts. 

 It’s time to own your voice

Your brand is so much more than complimentary colours and a logo

What you say and how you say it creates a connection between you and your audience.

When you design your brand voice and messaging to attract your ideal customers – instead of leaving it up to a copywriter who can’t possibly know your brand like you do – you can build a business doing work you love with people you enjoy.

And when you document those brand voice details in a handy guide you can easily share with anyone you hire, you step away from doing it all yourself toward being the CEO you want to be.

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Hey, I’m Joanne and I’m a conversion copywriter.

My mission is to help women grow their businesses so they have the financial flexibility to live life on their own terms – and no one else’s.

I help course creators develop brand voice guides so they can build strong brands and scale their businesses, plus I write launch copy that sounds like them and is designed to convert.

When I’m not helping my clients clarify their brand voices or hit their big launch goals, you’ll find me binge-watching Ted Lasso for the seventeenth time, planning our next weekend away with my husband, or negotiating car privileges with my teenage kids.

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What they’re saying:

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"I was blown away by Joanne's work! I would be reading some of the work, like, 'Damn! She's in my head.' She delivered the perfect messaging."

- Paige Cole, R.I.C.H. Method Certification + Mind Your Money Honey

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"After working with Joanne, I'm positive I'm speaking the language of my ICA in my emails and that they'll hear MY voice through the copy."

- Michelle Davey, Mindset Coach + Creator of STRIDE

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“After Joanne wrote my new copy, it was so good that I wanted to buy my own course. Don't waste any more time trying to do everything yourself!”

- Alina Thomas, Wedding Photographer and Course Creator

Want a stand-out brand voice?

First, know where your voice stands.

Get the Brand Personality Decoder so you can uncover what makes your brand unique and lean into your distinct voice.

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FOLLOW ALONG ON INSTAGRAM @JOANNE.BOURGAULT