Tired of hiring writers who can’t capture your voice?
Send them a brand voice guide so they can nail your voice faster than you can drink a grande oat milk latte*
*Unless you guzzle yours. I’m more of a sipper.
Want to step into that CEO role and scale your business?
You know what that means: delegating more so you can spend more time in your Zone of Genius.
Problem is, when you’ve outsourced your copy in the past, it completely missed the mark.
Ideal clients were sliding into your DMs, confused and wondering if your offer was right for them.
Long-term audience members sent you messages like, “This doesn’t sound like you at all. Have you been hacked?”
Forcing you to spend hours completely rewriting the copy you spent thousands on, which guzzled your energy till your tank hit E.
The resulting burnout left you unable to show up fully for your launch.
And your launch results?
You gave yourself a big red F on that one.
Resilient entrepreneur that you are, you’re looking to turn what many would call a launch failure into a lesson instead.
So I have to ask…
If there were a way you could get copy that sounded like you - only better…
with values-based messaging so on point that you have to grab a roll of Bounty to soak up your happy tears…
would you finally make defining your brand voice a priority in your business?
If that sounds intriguing, I’ve got something for you.
The Brand Voice Intensive
A done-in-a-day, step-by-step process for defining and documenting your brand voice.
Outsource with confidence
Strengthen your brand
Scale your business
In a single day together, we’ll create a customized Brand Voice Guide so you can outsource your copy without diluting your brand or having to rewrite everything yourself.
Your customized guide will clearly document how you want to sound, so you can outsource without worrying that you’ll spend thousands on copy that sounds nothing like you.
No pre-launch hours hunched over your laptop with dry eyes and stiff fingers, editing copy to inject it with your personality.
Whether you want to hand off your launch emails, social media content, or sales page, you’ll be able to articulate your brand to whomever you hire with a single file.
Your brand voice Guide will cover everything about your brand voice
» Your mission, vision, and values.
» Phrases that resonate with your ideal clients.
» The emojis and swear words you like to use.
» Whether you love or hate terms like "boss babe" and "mompreneur."
The result? Brand clarity, which means the contractors and employees you hire to sound like you can do their jobs more efficiently and better.
Your copywriter and social media manager won't have to guess at what you sound like, because you'll have it all laid out for them.
Even better, as your brand consistency goes up, you’ll become more recognizable and stand out to your ideal clients. Translating to greater trust and more conversions.
"I was blown away by Joanne's work! I would be reading some of the work, like, 'Damn! She's in my head.' She delivered the perfect messaging."
- Paige Cole, R.I.C.H. Method Certification + Mind Your Money Honey
How It Works
STEP 1
Book your date and tell me about your business
Once you select a date and choose your payment option, I'll send you a series of questionnaires.
You'll have three weeks to fill out your questionnaires and provide the background information we need as the foundation for your Brand Voice Intensive.
Don't worry – the questionnaires are broken down into bite-size chunks so you don't have to answer all of the questions at once.
STEP 2
We'll meet online for your intensive
We'll spend 5-6 hours together digging deep into the details of your brand and voice, covering everything from your mission, vision, and values, to your brand's personality.
All you have to do is show up ready to tell me about you and your business.
STEP 3
I'll deliver your customized BRAND VOICE Guide
At the end of our time together, I'll curate the information you shared with me and create your customized Brand Voice Guide.
We'll meet up for one final call so we can walk through your guide together.
Then I'll deliver your new guide to your inbox, where it'll be ready to share with your team immediately.
So who am I?
My name is Joanne.
As a conversion copywriter, it’s my job to take on my clients’ voices when I write for them.
(Spoiler: I’m really good at it.)
When I talk to course creators who’ve spent thousands on copy that didn’t capture their voice and actually scared off ideal customers, it breaks my heart.
No one should have to settle for brand-eroding copy that lacks personality.
Especially when there’s a straightforward process for defining and documenting your brand voice and key messaging that goes along with it.
It’s a process I followed intuitively for years as a copywriter, and it allowed me to help my clients connect with their ideal clients, show up with full energy for their launches, and hit multiple-6-figure years.
My mission is simple: to help women grow their businesses so they have the financial flexibility to live life on their own terms.
By helping women find and define their voices, I make it easier for them to outsource so they can spend more time doing the profitable work they love.
Michelle Davey
Mindset Coach + Creator of STRIDE
“After working with Joanne, I'm positive I'm speaking the language of my ICA [ideal client avatar] in my emails and that they'll hear MY voice through the copy."
Erin Mathis
The Style Core
"I received a great response and more sales using Joanne's work. She captured my voice and made it better! She really understands marketing and effective messaging."
FAQS
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Great question! I like a straight shooter.
The pay-in-full option is $1,497 US.
You can also choose a 2-payment option. $825 US is due at time of booking, and $1825 US is due 72 hours prior to your intensive.
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Every voice - no matter how outspoken, quirky, or sassy - can be analyzed, defined, and documented.
Once a voice is documented, it can be replicated.
A brand voice guide gathers up the details of what makes your voice distinct and lays it all out.
So there’s no guesswork or interpretation on the part of the writer.
They’ll have everything they need to replicate your voice (or at least get really f*cking close).
Instead of spending hours rewriting (and possibly delaying your launch), you can reliably outsource hours of writing and get copy that makes you say, “I love everything about this!”
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If most of the copy folks you’ve worked with in the past haven’t been able to capture your voice, there’s also a good chance that you haven’t been able to pinpoint and explain what makes your voice YOURS.
You can continue to leave your voice and brand in the hands of the people you hire and cross your fingers that the copy they deliver will sound like you.
Or you can take ownership of your voice, stop leaving it to chance, and get a brand voice guide for your business.
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Absolutely you can do this yourself. There are plenty of DIY guides and even some online courses that can walk you through it.
Sometimes, though, you need help staying accountable.
A day blocked off in your calendar to git ‘er done.
A fresh set of experienced eyes on your business to haul you out of the weeds.
A solution that isn’t another online course that’ll gather dust in your inbox archives.
That’s what I’m here for. I’m like a FastPass for your brand voice.
Plus, if you’re anything like me, you’re sometimes too close to your business to see it clearly.
Getting feedback from an outsider can be super helpful.
I have no preconceptions about your business, which allows me to identify critical pieces of your brand and voice that you might not even be aware of.
Leading to greater clarity and a stronger brand.
