3 Easy Ways to Generate Email Engagement (instead of a chorus of crickets)
1. Use a SINGLE call to action in your emails
If you tend to include lots of links in your emails, try sending an email that features 1 destination for the hyperlinks you include in your emails and a single, STRONG call to action.
By including only 1 link and 1 action for them to take, you help overcome your ideal client’s decision fatigue and make it easy for them to know what to do.
Here are a few examples for you:
“Click to read more”
“Join me for a free masterclass”
“Enroll now”
2. Tell personal stories
This can feel awkward at first, I know.
But it’s worth it.
Because when you share stories about yourself with your subscribers, you build the Know, Like, and Trust factor that helps you connect with your audience and get more conversions.
Remember that, all things being equal, people tend to buy from brands they know, like, and trust.
3. Take a stand
One of the best ways to call in your ideal clients and repel the people who aren’t a good fit for you and your business is to take a stand.
Know your values and tell your email list about them.
This allows bad fit subscribers to opt out of your email list so that you’re left with your most-engaged readers.
The result? Higher open and click-through rates
The Biggest Takeaways
Feature 1 destination for the hyperlinks you include in your email and a single, STRONG call to action.
Share stories about yourself with your subscribers to build the conversion-boosting Know, Like, and Trust factor.
Call in your ideal clients and repel the people who aren’t a good fit for you and your business by sharing your values in your emails.