Whether you’re an imaginary 80s-era 16-year-old, or a 38-year-old mom of 2 who’s got a to-do list the length of a Margaret Atwood novel…

It feels good to be seen.

So if you haven’t defined an ideal client for your business, then you’re missing out on the opportunity to point right at your ideal client and say, “Yeah, you.”

Choosing one person to write to for your sales page, email, or Instagram caption will lead to comments like this:

“You described me to a T”

“This was spot on”

“How are you reading my mind?!?”

Which makes your ideal clients feel seen and understood, and rapidly builds trust. <— totally necessary to convert readers to customers

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